Want to renovate your relationship?
Monday, November 23rd, 2009I’m off to the second FRSA conference this week in Sydney with an armful of our latest flyers. Looking forward to catching up with Andrew King from Mensline Australia and Andrew Bickerdike from Relationships Australia who we have worked with on various projects. The three of us are launching Renovate your relationship (PDF 190K) together on the Thursday.
We’ve targetted men very specifically in this booklet in the attempt to engage them around improving intimate couple relationships in a way that is punchy and engaging. As writers this booklet was challenging, deciding what to include and what to leave out from the huge amount of input from the contributors. We worked hard to find a voice that talks directly to men in a way that is direct and friendly without trying to be too politically correct.
The Andrews were keen to use the theme of renovation as something that many men can relate to so we’ve come up with design that complements this. We think it’s pretty funky. We must have done something right because Good News Week latched on to it and gave it a send-up! (Men don’t need tools…men are tools!). Any publicity is good publicity I reckon.
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